Business and Behavioral Data

Looking for new ways to understand your customers and their common preferences and behaviors? Our business and behavioral data portfolio can unlock valuable consumer information in the places that matter most to you. Adapt a data-driven model for user engagement, marketing campaigns, and more by understanding consumer buying habits and their unique needs.

Identify your ideal customer

Uncover where and why people spend money and understand what drives people to a business location through behavioral data research. Learn who your customers are and what makes them unique based on their preferences and behaviors.

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Locate new opportunities

Once you've discovered the behavioral data characteristics of your ideal target markets, you can use the power of location data to find new prospects with similar behaviors. Focus your outreach in similar neighborhoods by analyzing lifestyle choices, socioeconomic characteristics, and other demographic factors.

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Predict future outcomes

With precise street-level data, you can accurately predict which business locations would best meet your customers' needs. Anticipate demand based on current, historic, and predicted datasets.

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Be the first to see opportunity

Power your mapping software and analytic tools with business data solutions made for your industry. Improve your operations with location-based behavioral data collected to drive intelligent decision-making.

Tapestry Segmentation

Get detailed behavioral analytics of US residential neighborhoods—divided into 67 market segments based on socioeconomic and demographic characteristics such as customer lifestyle and behaviors.
Consumer Spending

Which products and services are US consumers buying and where? This data includes expenditures by households for more than 20 categories, including apparel, food and beverage, and financial.
Market Potential

This data details the products and services consumers use and demand. View expected number of consumers and Market Potential Index data for goods, services, attitudes, and activities.
Updated Demographics

Datasets on more than 2,000 variables on current-year estimates and five-year projections of US demographics, including population, households, income, age, and ethnicity.
Business Summaries

This data offers information on more than 12.5 million businesses including names and locations, industrial classification codes, number of employees, and sales.
Traffic Counts

US traffic data for trade analysis, routing, and mathematical modeling. View data on the number of vehicles that cross a certain point or street location in the US.
Crime Indexes

Make better decisions with crime data. This data contains statistics about major categories of personal and property crime such as murder, assault, and burglary.