Business
Building a location-savvy community
Quantifying the impact of spatial business advantage
Have you evaluated how location software can impact your business growth and increase resilience? Location technology is transforming how the most competitive organizations use spatial business intelligence to reveal insights and patterns that drive faster, more precise decision-making. When coupled with business intelligence tools, location is the common thread connecting businesses to their customers, operations, and sustainability. Business strategists can understand why business happens where it does and predict where it will happen next.
Business industries
Explore how Esri GIS technology can help your industry.
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Forrester Opportunity Snapshot
Understanding customers in a geographic context provides insights about shopping patterns, purchasing behaviors, and more. This Esri-commissioned report explores some of the barriers companies face and how they can overcome them by harnessing the full potential of location technology to reach customers and drive sales.
Upcoming event
Esri User Conference | July 15–19, 2024 | San Diego Convention Center | San Diego, California
Our community
Find out how your peers are using Esri technology to achieve their goals.
Focus areas
Esri technology is used in all areas of business worldwide. Here are some of the major focus areas based on global challenges.
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Advanced customer analytics as markets adjust
Businesses have more customer data than ever. Location intelligence is key to unlocking sales data and creating hyperlocal customer segmentation. Gain insight into the values and habits shaping customer behavior. GIS uncovers patterns in what, where, and why customers buy.
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Dynamic territory rebalancing as demands shift
Businesses are faced with shifting market demands and must be able to quickly assess and reset sales boundaries that directly align with the highest market potential. Location analytics with GIS improves territory visualization, scenario planning, and territory adjustments.
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Assessing portfolio risk during uncertain times
Every business risk is tied to location. It's critical to understand the connection between geography and threats to minimize business disruptions. GIS helps firms assess the cumulative exposure within their assets, policies, real estate, and investments in a single view.
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Spatially analyzing racial inequities to drive change
Use maps and spatial analysis to apply a racial equity lens. Reveal and understand inequities within a business by location and roles. GIS can help identify areas of concern and barriers to equality for informed and equitable decision-making.
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